About Husqvarna

The Husqvarna Group is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. It is the European leader in consumer irrigation equipment under the Gardena brand. The Group is also one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. The product range includes products for consumers as well as professional users. The Group's products are sold in more than 100 countries.

Husqvarna's product offering

Husqvarna's product offering covers a wide spectrum of applications for consumers and professional users within the following product areas:

• Forestry - chainsaws, clearing saws and accessories such as chains, blades and protective cloathing.
• Lawn and garden
  • - Walk-behind lawn mowers, garden tractors, riders and other wheeled products, as well as portable products such as trimmers, hedge cutters and leaf blowers
  • - Irrigation products and garden tools for the consumer market under the Gardena brand
• Construction - machines and diamond tools for cutting concrete and stone

Brands

The brands in Forestry and Lawn and garden are Husqvarna, Gardena, McCulloch, Jonsered, Flymo, Partner, Poulan, Poulan Pro and WeedEater. The major brands in Construction are Husqvarna and Diamant Boart.

The market

The global market for Husqvarna's products is estimated at approximately SEK 145 billion annually. North America accounts for approximately 60% of this market, Europe for more than 30%, and the rest of the world for less than 10%.

Demand is driven overall by the general economy, the level of activity in the forest and construction industries, and private consumption of household capital goods. Average annual growth in global demand is estimated by Husqvarna at 2-3% in terms of volume over a business cycle. Strong local variations may occur as a result of weather conditions, primarily regarding garden equipment.