Consumer Products

Husqvarna has the market's most comprehensive product offering, as well as leading positions in both Europe and North America. Premium Husqvarna-branded products are showing strong growth.

Operations in Consumer Products comprise two geographical areas - North America and Rest of the World, and the latter accounts for a somewhat greater share of sales.

Market position

Husqvarna is the world's largest producer of lawn mowers, trimmers, leaf blowers and chainsaws, and is one of the two largest producers of garden tractors. The Group's global market shares in the major product categories are estimated at 20-40%.

Gardena is the European market leader in irrigation systems and garden tools.

Product offering

• Lawn mowers, garden tractors, trimmers, chainsaws, leaf blowers, hedge trimmers and snow throwers.
• Products for irrigation and ponds as well as garden tools.

Considerable seasonal variations

Operations show considerable seasonal variations, with the majority of sales during the first half of the year.

The season for garden equipment peaks during the second quarter and is essentially over by the end of the third quarter. The season for irrigation products is normally shorter and usually ends after the second quarter. Production and inventory-buildups for the coming season normally start in the fourth quarter.