History

Highlights of 2008

  • Net sales: SEK 12.5 billion
  • Share of Group net sales: 39%
  • Operating income: SEK 1,587m
  • Operating margin: 12.7%
  • Employees: 7,040

Key data overview

Graphs

Share Group net sales, 2008

Distribution of net sales by quarter, 2008

Net sales and operating margin

Professional Products

The Group has been a global leader for many years in terms of chainsaws and other handheld products for professional users. Husqvarna products are sold world-wide through approximately 25,000 dealers.

The greater share of sales in this business area refers to Husqvarna-branded products. The Professional Products business area comprises three product areas - Forestry, Lawn and garden, and Construction. Forestry equipment accounted for approximately 45% of the business area's sales in 2008, while Lawn and garden accounted for approximately 30% and Construction accounted for approximately 25%.

Market position

Husqvarna and Jonsered have been two of the three leading chainsaw brands in the global market for many years, with a combined market share of approximately 40% in the professional segment. The Group is also the world leader in cutting equipment and diamond tools for the construction and stone industries.

Product offering

  • Premium chainsaws, clearing saws and accessories such as chains, blades, protective clothing and tools.
  • Riders and walk-behind lawn mowers, zero-turn mowers, specialty turf-care equipment, trimmers, hedge trimmers and leaf blowers.
  • Floor saws, wall and wire saws, tile and masonry saws, drill motors, machines for surface preparation, power cutters and diamond tools, diamond tools for the stone industry.

Professional Products
  Forestry Lawn and garden Construction
Major brands *) Husqvarna, Jonsered, Zenoah Husqvarna, Jonsered, Klippo, Dixon, RedMax Husqvarna, Diamant Boart
Major production locations Sweden, US, Japan Sweden, US Sweden, US, China, Belgium
Major competitors Stihl John Deere, Stihl, Toro Hilti
Saint Gobain
Tyrolit
Wheelabrator
*) All brands are registered trademarks of the Husqvarna Group.